Privacy Policy

Created on 23 November, 2024 • 5 minutes read

Effective Date: November 14, 2024

Tren.cz ("we," "us," or "our company") values your privacy and is committed to protecting your personal data in accordance with applicable laws, particularly Regulation (EU) 2016/679 (General Data Protection Regulation, GDPR) and Act No. 110/2019 Coll., on the Processing of Personal Data.

This Privacy Policy informs you about how we collect, use, share, and protect your personal data when you use our website and services.

1. Data Controller

For any questions or requests regarding the protection of personal data, you can contact us at: [email protected]

2. Definitions
  • Personal Data: Any information relating to an identified or identifiable natural person.
  • Data Subject: The natural person to whom the personal data relates.
  • Processing: Any operation or set of operations performed on personal data.
3. What Data We Collect

3.1. Data Provided Directly by You

  • Registration Data: Username, email address, and password (stored in encrypted form).
  • Identification Data: IP address, collected when you access our website.
  • Communication Data: Content of communications between us (emails, messages).

3.2. Data Collected Automatically

  • Technical Data: Browser type and version, device type, operating system, screen resolution.
  • Activity Data: Pages visited, time spent on the site, clicks, mouse movements, scrolling.

3.3. Data from Third Parties

  • Analytical Data: Access and analytical data provided by third-party services, such as Google Analytics.
4. Purposes of Data Processing

We process your personal data for the following purposes:

  • Providing and Improving Services: Enabling the use of our website and services, customizing content, and enhancing user experience.
  • User Communication: Sending important information about our services, responding to your inquiries, and resolving complaints.
  • Analysis and Statistics: Monitoring and analyzing trends, user preferences, and behavior to improve our services.
  • Advertising and Marketing: Displaying personalized ads through Google AdSense.
  • Security and Protection: Ensuring the security of our website, preventing fraud, and mitigating cyber threats using Cloudflare services.
5. Legal Basis for Data Processing

We process your personal data based on the following legal grounds:

  • Performance of a Contract: Necessary for providing services you have requested (e.g., registration and account management).
  • Legitimate Interest: Improving our services, securing our website, and conducting marketing activities.
  • Consent: For specific purposes (e.g., sending marketing communications) where your consent is required.
6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to recognize your browser or device, ensure basic functionality, analyze traffic, and personalize content and ads.

6.1. Types of Cookies We Use

  • Essential Cookies: Ensure the basic functionality of the website and cannot be disabled.
  • Analytical Cookies: Allow us to track traffic and user behavior (Google Analytics).
  • Advertising Cookies: Used to display relevant ads (Google AdSense).
  • Security Cookies: Help protect our website against cyber threats (Cloudflare).

6.2. Managing Cookies

You can configure your browser to reject cookies or alert you when cookies are being sent. Note that disabling some cookies may impact the functionality of our website. For more information on managing cookies, refer to your browser's help section.

7. Sharing and Transferring Personal Data

7.1. Service Providers (Processors)

We may share your personal data with trusted third parties that provide essential services for operating our website:

  • Google LLC: Services like Google Analytics and Google AdSense.
  • Cloudflare, Inc.: Website security and performance optimization.

These entities are contractually obligated to protect your personal data and cannot use it for other purposes.

7.2. Legal Reasons

We may disclose your personal data to third parties if necessary to comply with legal obligations, protect our rights, property, or safety, or protect users and the public.

8. Transfer of Personal Data to Third Countries

Some of our service providers are located outside the European Economic Area (EEA), in countries that may not provide the same level of data protection. In such cases, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission.
  • Binding Corporate Rules.
  • Privacy Shield Certification (if applicable).
9. Security of Personal Data

We implement appropriate technical and organizational measures to secure your personal data against unauthorized access, loss, destruction, or damage. These measures include:

  • Data encryption during transmission (SSL/TLS).
  • Restricting access to personal data to employees and processors who need it.
  • Regular updates and testing of security technologies.
10. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Retention criteria include:

  • Duration of Contractual Relationship: While you are a registered user of our services.
  • Legal Obligations: As required by applicable laws.
  • Legitimate Interests: As needed to protect our rights and property.
11. Data Subject Rights

Under applicable laws, you have the following rights regarding your personal data:

11.1. Right of Access

You have the right to request confirmation of whether we process your personal data and obtain a copy of the data, including information about its processing.

11.2. Right to Rectification

If your personal data is inaccurate or incomplete, you have the right to request its correction or completion.

11.3. Right to Erasure ("Right to Be Forgotten")

You may request the deletion of your personal data under certain circumstances, such as when it is no longer needed for the purposes it was collected or when you withdraw your consent.

11.4. Right to Restriction of Processing

You can request the restriction of processing your personal data if you contest its accuracy, if the processing is unlawful, or if we no longer need the data.

11.5. Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and transfer it to another controller.

11.6. Right to Object

You can object to the processing of your personal data based on our legitimate interest, including profiling or direct marketing.

11.7. Right to Withdraw Consent

If processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

11.8. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority, which in the Czech Republic is: Office for Personal Data Protection Pplk. Sochora 27, 170 00, Prague 7 Tel.: +420 234 665 111

12. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children without parental or guardian consent. If we learn that we have collected personal data from a child without such consent, we will take steps to delete it.

13. Links to Third Parties

Our website may contain links to third-party websites and services not operated by us. We are not responsible for the content or privacy practices of these sites. We encourage you to review the privacy policies of any third-party websites you visit.

14. Data Transmission Security

Please note that the transmission of information over the internet is not entirely secure. While we strive to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services or legal requirements. Any changes will be posted on this page, and where appropriate, we will notify you by email or through our website. The date of the last update is indicated at the top of this policy.

16. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our data processing practices, please contact us at:

Email: [email protected]

Your privacy is important to us. We are committed to protecting your personal data and complying with all applicable data protection laws.